Transforming the User Experience: Why Addressing Latency is Key to Marketing Success

Expense management is a critical aspect of any business, as it directly impacts a company’s bottom line. With the growing complexity of the business landscape, managing expenses has become a challenge for even the largest corporations. To address this challenge, a group of multiple subsidiaries has emerged as one of the largest expense management firms operating on multiple continents. This company provides a comprehensive and efficient expense management system to a wide range of clients, including big players in various industries. The key to their success lies in the use of a dashboard that allows clients to visualize and gain insights from different key performance indicators (KPIs) related to their expenses.

However, the company faced a major problem with its dashboard system – latency. It was taking over one minute for a dashboard to load, leading to a poor user experience and potentially damaging the company’s reputation and competitive edge in the market. The problem was so significant that according to a recent survey by Gartner, 79% of users who experience a slow-loading website will not return to the same site again. This highlights the importance of reducing dashboard load time to provide a seamless user experience and maintain customer satisfaction.

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Exploring the Latency Challenge in the Dashboard of One of the Leading Expense Management Companies

To resolve this issue, the company turned to the OneDATA.Plus platform. It took their team 8 weeks to complete the setup and connect their main data source, Snowflake, to the OneDATA.Plus platform. By using Intelligence Central modules, they performed all necessary data operations within OneDATA.Plus and customized the dashboards to present to their clients. By automating workflows and applying advanced data quality checks, they were able to optimize the dashboard load time and identify and correct errors in the data.

The result of this optimization was stunning – the dashboard load time was reduced by 98% in just one week. Only a few charts took between 12 to 15 seconds to load, providing clients with fast, accurate insights. This not only improved the customer experience but also helped the company stay competitive in the market. The faster load times and improved data accuracy led to better decision-making for clients and increased customer satisfaction and retention.

The Importance of Addressing Latency in Driving Business Success

In a business world where every second counts, the ability to quickly and efficiently access critical data is a key competitive advantage. By addressing the dashboard latency problem with OneDATA.Plus, this company has demonstrated its commitment to delivering high-quality, user-friendly expense management solutions to its clients. By optimizing the dashboard performance, they have not only improved the customer experience but also helped their clients make better, data-driven decisions. Whether you’re a small business or a large corporation, OneDATA.Plus can help you streamline your expense management and achieve greater success.

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