Campaign management is a crucial aspect of any business’s marketing strategy. It involves planning, executing, and tracking various marketing initiatives in order to achieve specific goals and objectives. With the right approach to campaign management, businesses can effectively
- Reach their target audience
- Increase brand awareness
- and drive conversions
However, without proper management, marketing campaigns can quickly become disorganized and ineffective, leading to wasted resources and missed opportunities. Effective campaign management is essential for any business looking to stay competitive in today’s marketplace.
Achieving More with Less: How Marketing Automation Transforms Campaign Management
According to a survey of 1,000 marketers worldwide, respondents estimated they waste an average of 26% of their budgets on ineffective channels and strategies. This issue is becoming more and more prominent, especially with the rise of social media as a marketing platform. One of the largest contributing factors to this issue is the struggle to market to the right prospects due to a lack of information and the inability to narrow down the population of potential clients.
In today’s fast-paced business environment, marketing automation has become a must-have for companies looking to meet and engage with their target audience. However, many businesses are still struggling to see successful results from their marketing automation efforts. The key to unlocking the full potential of marketing automation lies in leveraging data to build effective strategies and processes.
In this blog post, we’ll discuss the role of data in marketing automation and how it can help businesses boost their efforts. We’ll explore the benefits of data-driven campaign management, offer tips on how to create a data-driven marketing automation strategy, and discuss whether data is truly necessary for successful marketing automation. By the end of this post, you’ll understand why data is essential for successful marketing efforts.
A Real-World Example: A Financial Corporation’s Struggle and How We Helped
One of the largest financial service corporations faced this exact issue. They were fully outsourcing all marketing campaign materials due to a lack of resources. They had no centralized platform to manage and execute the processes for their campaigns, and as a result, changes could not be quickly implemented. Their goal was to quickly figure out how to increase returns on investments in marketing, as costs were quickly growing due to outside vendors. They needed to target the right people at the right time, and have a smaller team manage the campaigns while maintaining internal control.
This business turned to OneDATA.Plus for help. ODP worked quickly to unify data distribution services and combine data into one place, which decreased time to market by 84%. By registering all their data platforms within OneDATA.Plus and developing needed scripts for data transformation their team was able to unify data distribution services, specifically in the telephone and field marketing campaigns. By defining the platform where their customer and prospects data resides, they were able to create their identity universe allowing the company to narrow their prospects down to a more relevant smaller set of the population.
By utilizing the Data Exchange module, their team moved data into one database and by using the Business Applications module created workflows, and a single seamless flow of over 80 steps with cross dependencies. The time needed to onboard new campaigns decreased dramatically, going from a total of three months to just two weeks. Since this financial corporation started utilizing the OneDATA.Plus platform they had 2 campaigns being executed weekly, 5 monthly, and 1 quarterly.
The Benefits of OneData.Plus
With the help of OneDATA.Plus, this business was able to save millions of dollars, cut their campaign execution time by 86%, and market their product to the right group of prospects. Using ODP’s innovative technology solution, they were able to utilize their internal team and execute successful marketing campaigns. If you’re struggling with your marketing automation efforts, it’s time to unlock the power of data and take your marketing to the next level.
Don’t waste your company’s time and assets on ineffective marketing. Contact OneDATA.Plus to optimize your marketing campaigns. Click here to sign up!