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By Chelsea McDaniel In a world increasingly reliant on and run by data, most businesses still struggle to use and comprehend their own data, leading them to miss out on a wealth of potential innovations. This is not due to any deficit of talent or ability within the companies themselves, but rather a lack of foundational infrastructure […]

What Makes A Consumer Choose One Brand Over Another? Low prices, convenience, and brand loyalty are key factors in the consumer’s decision making. However, businesses cannot rely on these mere factors to retain their customers. Today’s customer has a plethora of information on every product and service. Having access to other consumers’ experiences and reviews,

In recent years, big data has become increasingly relevant for small and large businesses alike. With bad data costing the US $3.1 trillion dollars in 2016 and big businesses like Facebook and Yahoo having leaks of 500 million and 3 billion accounts respectively, the need for proper data governance has become more prevalent.   What is

Technology growth is ever-accelerating. Along with the developments in emerging technologies such as AI, 5G, Computer Vision, and VR, environmental changes are introducing new approaches and solutions to the landscape. The impact of the COVID-19 is revolutionizing the way customers interact with service providers and how businesses manage their operations. There is an increasing need